Driving global hardware launches with intention & craft.

In 2025, we introduced a global brand campaign for the new Square Handheld. Designed to run a business from the palm of your hand, the device launched through a fully integrated campaign spanning photo, video, and 3D. We delivered hundreds of brand assets across all channels in eight global markets, marking one of the largest campaigns in Square's history.

Beyond core production, I supported the end-to-end launch ecosystem—partnering with lifecycle, web, retail, and product marketing teams to ensure the campaign scaled cohesively across email, retail environments, and Shop and web surfaces. I helped coordinate launch readiness across channels and was embedded in the launch-day war room, supporting real-time decision-making and execution as the campaign went live globally.

Reader for magstripe marked a generational update to Square's reader lineup. Framed as a tiny, but mighty evolution, the device launched through a fully integrated campaign spanning photography and 3D.

Photography was produced in-studio, designed to mimic in-situ seller environments while maintaining consistency and scalability across markets. We delivered hundreds of brand assets across Square's owned channels in eight global markets, supporting the rollout of the updated device within the existing product portfolio.

Square Register is an all-in-one point of sale system designed to help businesses accept every payment and manage their operations. This overview video showcases the device's capabilities and value proposition.

Square Terminal expanded into France and Spain, bringing Square's portable payment terminal to new European markets. The launch campaign introduced the device to sellers across both countries.

A key awareness campaign designed to cut through the sea-of-sameness and build distinction for the Square brand. Our elegantly designed hardware is a major unique selling point, and this campaign hyper-focused on product aesthetics, payment moments, and high-impact visuals and sounds to capture attention and drive curiosity.

We produced a full suite of refreshed assets spanning OOH, digital video, audio, social, display, and web—including landing pages, taxi wraps, and dynamic audio ads. The campaign ran alongside Square's hero Ecosystem campaign, complementing it with hardware-focused storytelling across all channels in the UK and Australia markets.